Privacy policy
NEWDIH ("we," "us," or "our") operates this online store and website (the "Services"), including all related information, content, features, tools, products, and services. We operate the Services to provide our customers with a carefully curated shopping experience.
The Services are provided by Shopify, and we use Shopify's infrastructure to deliver them.
This Privacy Policy (the "Policy") describes how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with the Services, or when you contact us.
In the event of a conflict between this Policy and our Terms of Service, this Policy governs with respect to the collection, processing, and disclosure of personal information.
Please read this Policy carefully. By using or accessing the Services, you acknowledge that you have read and understood this Policy and agree to the collection, use, and disclosure of your information as described herein.
Personal information we collect and process
"Personal information" means information that identifies, or can reasonably be associated with, you or another individual. Information that has been anonymized or cannot be associated with a specific individual is not personal information.
Depending on your location, how you use the Services, and applicable law, we may collect and process the following categories of personal information (and inferences drawn from them):
Contact information: name, address, billing address, shipping address, phone number, email address
Financial information: credit/debit card numbers, financial account numbers, payment information, transaction details, and payment confirmation information
Account information: username, password, security questions, settings, and usage
Transaction information: products viewed, items added to cart or wishlist, and purchase, return, exchange, and cancellation history
Communication information: information contained in your interactions with us, such as customer support
Device information: device, browser, network connection, IP address, and other identifiers
Usage information: your activity on the Services, including how and when you browse and interact with it
Sources of personal information
We obtain personal information in the following ways:
Information you provide directly: when you create an account, use the Services, contact us, and so on
Information collected automatically: collected from your device through cookies and similar technologies
Information from service providers: obtained through providers who act on our behalf, such as payment processing and shipping
Information from partners and third parties
How we use personal information
Depending on our relationship with you and the services you use, we use personal information for the following purposes.
1. Providing, customizing, and improving the Services
Processing orders, payments, shipping, and returns/exchanges
Managing accounts and sending notifications
Product suggestions and recommendations based on your interests
Improving the Services based on usage history
2. Marketing and advertising
Sending advertising and promotions by email, SMS, or mail
Displaying relevant online advertising for products and services
Optimizing advertising based on your past purchase and browsing history
3. Security and fraud prevention
Account authentication and secure payment processing
Detecting, investigating, and responding to unauthorized access, fraud, and illegal activity
Protecting public safety and ensuring the security of the Services
4. Communication
Providing customer support
Responding to inquiries and staying in touch to maintain our relationship
5. Legal compliance
Meeting legal obligations (such as requests from courts or government authorities)
Investigating and responding to disputes, litigation, and breaches of contract
Sharing and disclosure of personal information
Based on legitimate purposes, we may disclose personal information to third parties in cases such as the following.
Shopify and the vendors and service providers who perform work on our behalf (e.g., IT management, payment processing, data analytics, customer support, shipping)
Business and marketing partners (e.g., personalized advertising features provided through Shopify)
Where you direct us or consent (e.g., use of social login or connected widgets)
Within our group and affiliated companies
In connection with a business transfer, merger, bankruptcy, or similar transaction
Where necessary to respond to legal requests or protect our rights
Our relationship with Shopify
The Services are hosted by Shopify, which collects and processes your usage information to help provide the Services.
Information you enter may be transferred to and shared with Shopify and affiliated entities located in other countries.
Shopify may analyze and use usage information from our store, including in combination with transaction data from other merchants. In such cases, Shopify is responsible for that data processing and handles the exercise of privacy rights.
For information about how Shopify handles personal information, please see:
👉 Shopify Consumer Privacy Policy
Links to third-party sites
The Services may contain links to external websites and platforms that we do not control.
We are not responsible for the privacy practices or security measures of those sites.
When using external sites, please review their policies.
Minors' data
The Services are not directed to minors, and we do not knowingly collect personal information from minors (those under the age of majority in your area).
If you are a parent or guardian and believe your child's information was provided in error, please contact us at the address below to request deletion.
We do not have "actual knowledge" that we sell or share the personal information of individuals under 16 years of age.
Security and retention
We take appropriate technical and organizational measures to protect personal information, but we cannot guarantee "complete security."
Because there is a risk of information leakage in transit, we recommend sending confidential information through secure means.
Retention periods vary depending on the purpose, such as maintaining accounts, providing the Services, meeting legal obligations, and resolving disputes.
Your rights
Depending on where you live, you may have the following rights (which vary by legal requirement).
Right of access / disclosure: to request disclosure of the personal information we hold about you
Right to deletion: to request deletion of the personal information we hold
Right to correction: to request correction of inaccurate information
Right to data portability: to obtain a copy of your personal information and request its transfer to a third party
Right to opt out: to stop marketing communications such as email
You can exercise these rights through the Services or via the contact below.
For data processed by Shopify, you can also proceed through the Shopify Privacy Portal.
We will not treat you unfavorably for exercising these rights.
We may ask you to complete an identity-verification process for your request.
Complaints and inquiries
If you have questions or complaints about our handling of personal information, please contact us via our official LINE account.
Depending on where you live, if you are dissatisfied with our response, you may also file a complaint with a supervisory authority.
International data transfers
Your personal information may be stored and processed outside your country of residence (e.g., outside Japan).
When transferring data from the European Economic Area (EEA) or the United Kingdom, we use legally recognized transfer mechanisms such as the EU Standard Contractual Clauses (SCCs).
Changes to this Policy
We may update this Policy from time to time for operational or legal reasons.
When we do, we will post the latest Policy on this page and update the "Last updated" date. Where required, we will provide notice in accordance with the law.
Contact
For privacy inquiries or to exercise your rights, please contact us via our official LINE account below.
Official LINE
Address: 1400-25 AR10, Hibu, Ojiya, Niigata 947-0003, Japan
Attn: NEWDIH
Last updated: October 23, 2025